The Intrapreneur's Manifesto.
Some time ago I wrote a manifesto for a small team I was forming. The team's focus would be on learning and applying business design techniques and competencies. Because most of the members were relatively new to design, let alone business design, I wanted to ensure we were all on the same page. In reviewing it recently, it struck me that I could easily rename it to the Intrapreneur's Manifesto, as for me at least, business design and being an intrapreneur go hand-in-hand.
Business Design Team Manifesto
What is business design?
The conversion of a customer problem into sustainable value for the customer and our business.
It is a human-centered approach to innovation. It applies the principles and practices of design to help organizations create new value and new forms of competitive advantage. Its core is the integration of customer empathy, experience design and business strategy.